Monday, May 18, 2020
MCDONALD Last Name Meaning and Origin
McDonald is a common Scottish patronymic surname meaning son of Donald, a given name meaning world ruler, from the Gaelic Mac Dhamhnuill. McDonald is probably the most famous of the Scottish clan surnames. In Scotland the McDonald surname derived most often from Scottish settlers who arrived in to the Province of Ulster in the seventeenth century. It may also be an anglicization of MacDomhnall, although the McDonnell or ODonnell spelling is more often seen in that instance. Surname Origin:à Scottish Alternate Surname Spellings: MACDONALD, MCDONNELL, MACDONELL, MCDONNALD Where in the World Is the MCDONALD Surname Found? According to WorldNames public profiler, the McDonald surname is most common in Australia, followed by Ireland and New Zealand. The surname distribution maps at Forebears puts the greatest density of people with the McDonald surname in Grenada, followed by Jamaica, Scotland, the Bahamas, and Australia. In 1881 Scotland, the McDonald surname was most common in Inverness-shire. In 1901, it was the 11th most common surname in County Carlow, Ireland. Famous People with the Surname MCDONALD: Michael McDonald -à American singer and songwriterFreda Josephine McDonald - American entertainer and dancer, best known by her married name Josephine BakerRamsay MacDonald -à first Labor Party prime minister of Great BritainFlora MacDonald -à Jacobite patriot who protected Bonnie Prince Charlie after the Battle of CullodenJohn A. MacDonald - first Prime Minister of Canada ââ¬â¹Genealogy Resources for the Surname MCDONALD Clan Donald USAA nationwide organization of nearly 4,000 families who trace their ancestry to any of the branches of Clann Domhnaill.à McDonald Family Genealogy ForumSearch this popular genealogy forum for the McDonald surname to find others who might be researching your ancestors, or post your own McDonald surname query. McDonald Family DNA ProjectThis Y-DNA project includes nearly 2,000 MacDonalds (including variant spellings such as MacDaniel and MacDanold) interested in using DNA and genealogy research to trace their ancestry in Scotland or Ireland. FamilySearch - MCDONALD GenealogyExplore over 8.2 million results, including digitized records, database entries, and online family trees for the McDonald surname and its variations on the FREE FamilySearch website, courtesy of the Church of Jesus Christ of Latter-day Saints. MCDONALD Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the McDonald surname. DistantCousin.com - MCDONALD Genealogy Family HistoryFree databases and genealogy links for the last name McDonald. The McDonald Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the McDonald surname from the website of Genealogy Today. -- Looking for the meaning of a given name? Check out First Name Meanings -- Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. ----------------------- References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. New York:à Oxford University Press, 2003. MacLysaght, Edward.à Surnames of Ireland. Dublin: Irish Academic Press, 1989. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.
Wednesday, May 6, 2020
The Definition of Success Essay - 1897 Words
Most people commonly describe success, as being wealthy in life. This is not the meaning entirely, the definition of success is simple. A person is successful, if he or she has very good payment at his or her work and if he or she is happy with the job, they are doing. Education really leads to success. If a person has good education, he or she can choose their careers and be successful at it. Education is a form of learning in which the knowledge and skills is being transferred from a group of people to another or from a generation to the next, through teaching and training. Any experience that has a formative effect on the way someone thinks feels and acts can be said to be educational. Apart from education, other different traits leadâ⬠¦show more contentâ⬠¦There are actually two different meanings of character. The first meaning of character could be a person in a novel, play, or movie while the second meaning of character is, according to the Websterââ¬â¢s dictionary, the moral nature or strength of a person. It is the compound of mental and moral traits that marks a person. In this case, I am referring to the second definition, which is the compound of mental and moral traits that mark a person. The word ââ¬Ëcharacterââ¬â¢ comes from the Greek word kharakter, which means engraved mark, imprint on the soul and instrument for marking. The dictionary describes this character as ââ¬Å"the stable and distinctive qualities built into an individualââ¬â¢s life which determines his or her response regardless of circumstancesâ⬠. This means that character is the steady qualities built into a person that determines how he or she will act despite the situation. Someone who has the character trait of being trustworthy, will be more likely to be a better accountant than a person who you cannot trust, who lies all the time and who is unreliable. Character, according to Abraham Lincoln, is like a tree and reputation like its shadow. The shadow is what we think of the character and the tree is the character itself. Things like how you dress, your favorite music or whether you are shy does not have anything to do with character, but rather, it is how your actions and thought relateShow MoreRelatedDefinition of Success1195 Words à |à 5 PagesKristen Campbell ENGL 1302 Kimberly Dill 3/7/2012 Standards of Success Success, as described by Winston Churchill, is ââ¬Å"â⬠¦going from failure to failure without losing enthusiasm.â⬠This has taken on greater meaning in our modern day, as the path to success has seemingly become more complex. Is the American dream still valid? I would say yes, considering that we are currently in a recession. The term ââ¬Å"American Dreamâ⬠is used in a number of ways, but really the American Dream is an idea thatRead More The Definition of Success Essay801 Words à |à 4 PagesThe Definition of Success à à à à à What is success? Is it the process of doing a task and receiving a positive result acceptable amongst the community, or is it simply achieving ones own personal goals? Success to me can mean many things. Although I am successful in school, that does not necessarily mean I will lead a successful life. à à à à à According to The American Heritage Dictionary success is, the achievement of something desired, planned, or attempted. Even over the course of history, theRead More The Definition of Success Essay523 Words à |à 3 PagesWhat is success? How does one succeed in life? A few moments thought will convince us that the question is by no means an easy one to answer. We say this, that, or the other man is successful, but what do we mean by it? One man has houses and lands, has a large bank account, drives fast horses and has many apparent friends, such a man is accounted successful. Yet all of these things that minister to his pleasure have been acquired by unremitting labor, by hard, avaricious dealings with his fellow-menRead MoreMy Definition of Success Essay933 Words à |à 4 Pagespersonality and duplicate it. ââ¬â Bruce Lee ââ¬â What is success? Society is always striving for a definition to define it and how others can and have achieved it. This paper will illustrate the definition of success, what makes society success or not success, and what my personal definition of success is. This will show how twisted and materialistic people can really be in todayââ¬â¢s world. In the dictionary.com definition success is the achievement of something desired, planned, or attemptedRead MoreMy Definition of Success Essay1399 Words à |à 6 Pagesthat person confident, popular, and joyful all of the timeââ¬âthe epitome of mainstream success? Or, on the other hand, is the person stressed, having second thoughts about his life choices, and unsure about the meaning of his life? I am willing to bet that it is the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false, even potentially dangerous definition of success. Marketers want us to believe that having lots of money, living in a big house, andRead MoreEssay on My Definition of Success1046 Words à |à 5 Pages In his poem, ââ¬Å"What is Success,â⬠Ralph Waldo Emerson gave priceless insight when he wrote: To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty, to find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; To know even one life has breathed easier because you have livedRead MoreDefinition Essay. Defining Success644 Words à |à 3 PagesDefining Success The definition of success is in the eye of the beholder. More than three-fourths of your life is spent working to become successful. People are told during childhood to work as hard as they can so they can grow up and make lots of money. But the word success can be taken in many different ways. Everyone has a different understanding of what success means to them. Generally, success means fulfilling the goals that you set for yourself. For some, success is measured by popularityRead MoreMy Definition of Success Essays2239 Words à |à 9 Pagesââ¬Å"Success is the peace that comes with knowing your accomplishments have purpose.â⬠ââ¬â Hutch Putnam ââ¬â Success is a word that really hard to define, because everyone will have a different definition for this word. In fact, there no exact definition for the word success. For a student, maybe the success means to pass all courses of the semester; for a business man, signing a importance contract and get a lot of money are successes; and for a president, leading the country to develop and make theRead MorePersonal Expectations And Definitions Of Success3135 Words à |à 13 PagesProfessor Waren 11/01/14 Success: Gendered Expectations and Definitions Oscar Wilde once said, Success is a science; if you have the conditions, you get the result. I propose to study the science of success in that I further study the definitions of success by gender. It is an in-depth study of success itself and what drives men and women to their successes and how they have succeeded. The value of this research is that it will show how people think of success without researcher biasRead MoreMy Definition of Success Essays499 Words à |à 2 Pages When I think of success, I think of a bumper sticker I saw once which read, ââ¬Å"He who dies the most toys winsâ⬠. That has always stuck with me because I have never thought of material possessions as the yard stick of my success in life. As everyone wishes, I would like to be comfortable and not always worrying about bills but, extravagance for the sake of status is not success. I think success in a person is defined by happiness and peopleââ¬â¢s pride in being a good person.
Business Research Marketing History
Question: Describe about the Business Research for Marketing History. Answer: Social Market Review of Literature Introduction to the concept of social marketing Social market is also known as social marketing which seeks for developing and integrating the marketing ideas with other methods to impact behaviours that benefit the societies as well as individuals for the good of the society (Lagarde, 2013). It also pursues to incorporate best practices and research, audience, partnership insight and theory for informing the distribution of segmented social change along with the ssensitive competitive programs that are efficient, maintainable, well-organized as well as reasonable. Social marketing gives a tool to handle the issues by driving individuals to embrace more advantageous ways of life. Marketing has been active in influencing people to purchase items and utilise services. Similarly, marketing can equally urge individuals to receive practices that will upgrade their own and life of other people (French et al. 2011). Sometimes social marketing is occasionally seen only as normal commercial practices of marketing for achieving non-commerci al objectives. The fundamental purpose of social marketing is a social good, but the primary purpose of business marketing is a financial asset. It does not mean that the profitmaking marketers do not give to the social marketing to achieve social good. Progressively, social marketing is being depicted as having two guardians and a social guardian. It consists of social science as well as social policy methodologies and a marketing guardian which includes public sector marketing and business strategies (Wood, 2016). Late years have furthermore seen a more extensive centre in social marketing past the impacts on and changing individual conduct, to socio-social and fundamental results on social issues. Therefore, social marketing scholars are starting to support for a more general meaning of social marketing, past behavioural change, which is similarly worried about the impacts like productivity and adequacy and the procedure such as value, decency and supportability of social marketi ng programs. History and application of social marketing History The word social marketing was first developed by Gerald Zaltman and Philip Kotler during the year 1971. They realised the similar principles of marketing that were being utilised for retailing products to customers could be used for retailing attitudes, behaviours as well as ideas (French, 2015). Both the person explained the difference in the objective of social marketer pursues influencing the social responses not to take advantage from the marketer but to benefit from the target customers and the society. Besides, the first acknowledged evidence of careful utilisation of marketing for addressing a social matter comes from 1963 reproductive health programs controlled by K. T. Chandy. The issue came at the Indian Institute of Management or IIM in Calcutta, India. The colleagues of Chandy planned and executed a national family planning program with high quality, government based branded condoms and these are dispersed and sold throughout the country at low cost ("A little bit of mark eting history repeating A little bit of marketing history repeatingThe effect of word of mouth marketing in social networks", 2015). The event also contains an assimilated consumer marketing campaign operate with the dynamic point of sale campaign, sellers trained to retail the products and a innovative company created with the duty of executing the program. During the 1980s, campaigns of the health promotion began applying social marketing in practice. The community heart disease prevention studies and the National High Blood Pressure Education Program in Pawtucket, Rhode Island and at the Stanford University proven the efficiency of the approach for addressing the population-based risk factor behaviour change. These progresses took place in Australia. It contains the Victoria Cancer Council which deals with the development of anti-tobacco campaign named as SunSmart and Quit (Dann Dann, 2016). Application Numerous health and related social issues have behavioural causes. Social marketing is a methodology went for varying or keeping up individuals' conduct for the benefit of people and culture all in all (Gordon, 2011). This procedure has been utilised widely as a part of universal health programs, principally for therapy of oral rehydration, contraceptives, drug abuse, and donation of organs as well as prevention of heart disease. Since the 1980s, the field has quickly extended the world over to incorporate dynamic living groups, disaster response and preparedness, biological system and species protection, issues regarding ecology, advancement of volunteer or indigenous workforces as well as financial education (Hair, 2008). Also, it decreased variations and interest of sanitation and health. Practical utilisation, transportation request management, water treatment frameworks and gambling issues of youth, among other social needs, are additionally a piece of social marketing applicati ons. The field has equally demonstrated its use in everyday dangers of anti-infection resistance, government defilement, enhancing the nature of social insurance, prevention of injuries, education of landowner, marine protection and sea manageability, health care service of patients (Singh et al. 2015). Reviews in social marketing and its communication The concept of social marketing is influenced by positivist methods (Lagarde, 2012). Like Hastings in 2007, and Kotler, Lee and Roberto in 2002 social marketing have grabbed the consumer-centric approaches. According to Hughes and Tapp in 2008, social marketing deals with the everyday reality of marketing. In 2002, Andreasen asked for changing the sustainable living patterns which are becoming the primary issue in the society. Aside that, when the people as individual in the organisational level are asked for changing their behaviour, they are asked to alter their identity ("Social marketing: influencing behaviors for good", 2008). So, it is clear that it is a big ask when people request a change in behaviour. People are rational, but they are not logical. People prefer to act within the comfort of their value system. Each and every society is a complex adaptive system. Consequently, the practice of social marketing should be focused on suggesting solutions, and it needs to take care of the identity of the target people. According to Page and Resnicow, people make changes for the future development and that changes work for them. It's because of this, the approach of a social system is useful at starting point ("Social marketing in the 21st century", 2006). The social system is complex in nature, and the results are dependent on numerous factors. Therefore, a planned behaviour change may be accomplished by continuing step by step in sequential order. On the other hand, during 2007, Rose and Dade stated that in environmental movements the impact of values towards the driving of behaviour, as well as increasing awareness, are satisfied which consider local conditions. The success of programs is designed which recognises the local conditions are more in comparison with the international solutions ("ROI of social media: how to improve the return on your social marketing investment", 2011). In 2002, Zimmerman and Glouberman stated that their social marketing programs must be targeted. According to them, the management of a complex adaptive socio-economic system is like developing a child. Preparing a child is in their hand, but not its guaranteed success in life. Each and every child in this world is unique. Similarly, the community is also unique. Therefore, whether a community or a child some interferences are predictable regarding failure as a matter of course. There are uncertainties in the outcomes. So, it is significant for every individual in the community to identify their social needs and problems and suggest a solution by utilising the approach of social marketing. In 2006, Conroy and Lee expressed with a case to portray about how a campaign failed in a country town close to a significant city in New Zealand. In the statement, it described that the people of the village were high educated upper working class. The serene presence of the individuals was undermin ed by the proposed presentation of supersized over the ground power lines. The powerline organisation offered monetary motivating forces to get the assent of people. The emphasis was just on financial pay. The push to change the feeling of the villagers disappeared because the organisation neglected to resound with the character of the villagers. The organisation overlooked the social status of the villagers and neighbourhood environment of the town. Grier and Bryant indicated that in public health, the social marketing incorporate projects like increment in physical action, the increment in foods grown from the utilisation of the ground, smoking discontinuance, along with sexually transmitted sickness avoidance and so on. A few business promoting techniques might be connected to accomplish the social marketing. These might be social exchange theory, segmentation of the customer, the four Ps such as promotion, place, product and price, evaluation of marketing campaign and consumer o rientation. According to Andreasen, effective communication campaign should be built to change the behaviour, fathoms the perceptions and needs of specific target customers (Dahl et al. 2015). A successful effort must be put to understand the beliefs of the people along with their expectation from communication procedure. In 2003, Covello suggested that techniques such as interviews, information exchanges, group discussion, surveys and toll-free numbers understand what people know, want and think to know about an issue (Podnar, 2008). Perception and knowledge of public on the level and issue of motivation towards it must be determined to make an effective communication. He also stated that a message should contain clear non-technical languages appropriate to the target audience. The utilization of pictorial and other graphical materials also help in understanding the message. Visual signal may be used to avoid the words to transport the meaning of the message. During 2003, McDermott et al. sugge sted safeguarding the message with the target audience for revising by the outcome so obtained (Holland, 2015). Research Methodology Research Approach The research approach can be classified into three types such as abductive, inductive and deductive research approach. Here, the research approach is deductive since it is based on the validity of assumptions or theories and hypothesis. It is different from other two approaches because the inductive approach is concerned with the emergence of new generalization and methods and abductive approach is concerned with the puzzles and surprising facts. The conclusion of deductive approach is correct. Here, social marketing exists and is running all over the world, and it is true. The deductive process is based on a sequential order of some factors such as theory, hypothesis, test and rejection or confirmation. Source: https://research-methodology.net/wp-content/uploads/2012/10/Research-approach.png Research Paradigm Taking into account the clarifications of Hardle et al. (2008), the positivist worldview contributes in the viable examination of the distinguished exploration issues according to the review subject depending on the gathered confirmations and investigative truths. Since positivism takes after a rationale based assessment of the collected information, along these lines it is famously known for being most experimental in nature. Authenticity, which emerges as another sort of exploration rationality essentially focuses on the investigation of episodes according to their events. Research Design The research design is concerned with the plan of a research study. It determines whether the research proposal is descriptive or correlational, experimental or semi-experimental, review-based or meta-analytic. Obviously, this particular research proposal about social marketing is not case study based, but it is a descriptive and review-based proposal. The research design is the system that has been created for seeking answers to research questions. The research proposal is descriptive because the points which are described above is devoid of pictures. The resources are taken from various journals and books. There is a literature review part which surely confirms that the proposal is review based. Data Collection Method The information and data about social marketing can be collected employing data collection method. It has two types such as qualitative data collection and quantitative data collection methods. Here, data is collected using quantitative methods because the collection process consists of experiments, observations and surveys (Axinn Pearce, 2006). Data are collected in a descriptive form but not in mathematical form. The calculations are done in qualitative data collection methods. The qualitative method consists of in-depth interviews, document review and observation methods. Research Strategy A research strategy is more concerned with the case studies, surveys, experiments and interviews. Researchers need to perform these strategies before jotting down the research proposal. Here, surveys and experiments are performed as research strategies. Surveys make a contribution by receiving a huge amount of data from a wide population using cost saving method. The particular strategy can be performed by offline or online methods. But here, online surveys are performed to collected quantitative data. A research strategy is significant for a researcher because it outlines the process and step-by-step method for completing a research proposal. Management of data and ethical responsibilities Data Management The social marketing automation is heavily dependent upon the completeness, accuracy as well as the validity of the data. On this data, technology will operate. Inaccurate and out-of-date data can lead to failure of accomplishing the social marketing objectives. As a result, it will delay the ability to create timely, relevant and engaging communication (Woodcock, Broomfield, Downer, Starkey, 2011). Data can be managed by maintaining the quality of data. A marketing automation platform will help the user to manage their lead procedure along with the building of better-qualified marketing leads. In reality, the first quantity relies on the quality as well as the context of data. The quality of the existing data must be assessed with its consistency and degree of reliability. The improvement in data management can be achieved by the utilisation of integrated data management or IDM. IDM contains modular and integrated environment for managing enterprise application data. It also includ es optimised data-driven presentations over its lifetime. The purpose of IDM is to provide enterprise-ready application faster. The goal also includes improvement of data access and speed iterative testing. It consistently achieves service level targets. Besides, it empowers teamwork between the database administrators, architects and the developers. IDM provides contextual intelligence across the solution stack. The data can also be managed using Oracle marketing cloud. It provides the most inclusive social tools for listening to social conversations as well as engaging with the customers, analyse the social data to drive revenue and align social message with other programs in marketing. Ethical Responsibilities Here, in the case of social marketing, ethical responsibilities means social responsibilities. Organisations and persons challenge a few limitations on what should ethically be probable to profit or to pursue after diverse objectives (Brenkert, 2008). There are additional performances that, irrespective of the circumstance that they are not completely unlawful in a particular locale. It cannot be incorporated with a decent morality. Falsification as well as misleading are virtuously wrong as well as restrain the creative working of the economy. There are countless regions where an individual must consider his or her conscience to choose if an endeavour is adequate. Viable loan fees (financing costs in addition to different charges included) may surpass twenty percent every month depending upon state laws. Some "paycheck advance" increase administrators charge high financing costs on little advances made in the reckoning of a purchaser's next paycheck. At times, insolvents set up thei r automobiles for security purpose, with numerous trailing their exclusive source of conveyance through default. Besides the organisation are high and these costs when spread over a little sum will add up to a significant rate ("Moral, Ethical, and Social Responsibilities", 2009). Moreover, because the client bunches being referred to have a tendency to have poor ratings in credit with high expected rates of default, rates must be sufficiently high to cover this. Though some reflect this practice unacceptable whereas others declare that such improvements might be the main way that a family can get money to fill an emergency requirements. Therefore, social responsibility plays a significant role in social marketing. References A little bit of marketing history repeating A little bit of marketing history repeatingThe effect of word of mouth marketing in social networks. (2015).Strategic Direction,31(2), 10-12. https://dx.doi.org/10.1108/sd-01-2015-0015 Axinn, W. Pearce, L. (2006).Mixed method data collection strategies. Cambridge: Cambridge University Press. Brenkert, G. (2008).Marketing ethics. Malden, MA: Blackwell Pub. Dahl, S., Eagle, L., Low, D. (2015). Integrated marketing communications and social marketing.Journal Of Social Marketing,5(3), 226-240. https://dx.doi.org/10.1108/jsocm-07-2012-0031 Dann, S. Dann, S. (2016). Exploring Catholic Social Teaching in a Social Marketing Context: History, Lessons and Future Directions.Journal Of Macromarketing. https://dx.doi.org/10.1177/0276146716641988 French, J. (2015). The Importance of Social Marketing History.Social Marketing Quarterly,21(4), 191-193. https://dx.doi.org/10.1177/1524500415615007 French, J., Reynolds, L., Merritt, R. (2011).Social marketing casebook. London: SAGE. Gordon, R. (2011). Critical social marketing: definition, application and domain.Journal Of Social Marketing,1(2), 82-99. https://dx.doi.org/10.1108/20426761111141850 Hair, J. (2008).Essentials of marketing research. Boston: McGraw-Hill/Higher Education. Holland, J. (2015). Social Impact Buycotts: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications.Marketing Education Review,26(1), 33-38. https://dx.doi.org/10.1080/10528008.2015.1091669 Lagarde, F. (2012). Insightful Social Marketing Leadership.Social Marketing Quarterly,18(1), 77-81. https://dx.doi.org/10.1177/1524500412438178 Lagarde, F. (2013). Socratic Questioning Applied to Social Marketing.Social Marketing Quarterly. https://dx.doi.org/10.1177/1524500413495607 Moral, Ethical, and Social Responsibilities. (2009).Decision Sciences Journal Of Innovative Education,7(2), 346-348. https://dx.doi.org/10.1111/j.1540-4609.2009.00235_6.x Podnar, K. (2008). Guest Editorial: Communicating Corporate Social Responsibility.Journal Of Marketing Communications,14(2), 75-81. https://dx.doi.org/10.1080/13527260701856350 ROI of social media: how to improve the return on your social marketing investment. (2011).Choice Reviews Online,49(04), 49-2172-49-2172. https://dx.doi.org/10.5860/choice.49-2172 Singh, A., Saini, G., Majumdar, S. (2015). Application of Social Marketing in Social Entrepreneurship: Evidence From India.Social Marketing Quarterly,21(3), 152-172. https://dx.doi.org/10.1177/1524500415595208 Social marketing in the 21st century. (2006).Choice Reviews Online,44(03), 44-1613-44-1613. https://dx.doi.org/10.5860/choice.44-1613 Social marketing: influencing behaviors for good. (2008).Choice Reviews Online,45(10), 45-5669-45-5669. https://dx.doi.org/10.5860/choice.45-5669 Wood, M. (2016). Social Marketing for Social Change.Social Marketing Quarterly,22(2), 107-118. https://dx.doi.org/10.1177/1524500416633429 Woodcock, N., Broomfield, N., Downer, G., Starkey, M. (2011). The evolving data architecture of social customer relationship management.J Direct Data Digit Mark Pract,12(3), 249-266. https://dx.doi.org/10.1057/dddmp.2010.45
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